Frequent Flyer Post » View from the Wing » The Biggest Problem Loyalty Programs Think They Face is Millennials, and They’re Getting It All Wrong

The Biggest Problem Loyalty Programs Think They Face is Millennials, and They’re Getting It All Wrong

Every industry conference I attend features a discussion of millennials. Loyalty programs are trying to figure out how to appeal to this generation. Their fears are being stoked by consultants selling an array of ‘solutions’. Consultants are telling loyalty programs that ... Link to entire article »