Frequent Flyer Post » One Mile at a Time » Singapore Airlines’ New Safety Video: Classy But Unoriginal

Singapore Airlines’ New Safety Video: Classy But Unoriginal

I love Singapore Airlines’ branding. For example, their 2013 “The Lengths We Go To” ad campaign was one of my favorites. How can you not love this? For many airlines, safety videos have become an extension of their marketing strategy. In ... Link to entire article »